The Smart Revolution on Your Wall: Exploring the Smart TV Market
Television has come a long way from the black-and-white screens of the 20th century to today’s ultra-slim, ultra-smart entertainment hubs. The rise of the smart TV market is a reflection of how consumer preferences have evolved, driven by demand for seamless streaming, voice control, internet connectivity, and app-based functionality in a single screen. Today, a smart TV is more than just a display; it’s a gateway to an integrated entertainment ecosystem. This blog explores how the smart TV market is growing, what’s powering its expansion, and what the future holds. 📊 Smart TV Market Overview The smart TV market has witnessed tremendous growth over the past decade. In 2023, the global market was valued at over USD 220 billion and is projected to surpass USD 400 billion by 2030, growing at a CAGR of approximately 9% . Increasing internet penetration, rising disposable incomes, and the explosive popularity of OTT platforms li...